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online reviews

4 steps to successfully manage online reviews – Erica Danford, Dealer.com

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The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you?...
marketing

Dealer Forward – Marketing Edition: Shifting Consumer Preferences

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Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences....
Dealer Playbooks

Cox Automotive Dealer Playbooks Offer Guidance for Key Dealership Roles

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On today’s show, we're pleased to welcome Tracy Fred, VP of Operations, Sales and Service for Cox Automotive. She is joined alongside Wayne Pastore,...
dealer.com

Dealer.com’s Wayne Pastore Discusses How Dealers Can Improve Their Online Presence

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Dealer.com's Vice President and General Manager, Wayne Pastore, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss common...
digital retailing

Why You Should Implement a Digital Retailing Strategy in Your Dealership...

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Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Mo Zahabi, Senior Director...

CBT News Week In Review: February 7, 2020

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CBT News Week In Review for Friday, February 7th, 2020: Integrating Your Online Reputation Strategy into Your Dealership's Marketing Plan In the automotive industry, positive consumer...
reputation

Integrating Your Online Reputation Strategy into Your Dealership’s Marketing Plan

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In the automotive industry, positive consumer reviews are crucial ways dealers can attract new customers. Recent studies have shown, 59% of consumers say dealer...
Erica Danford

CBT Automotive Newscast for February 3, 2020

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Today on CBTNews.com - Monday, February 3rd, 2020: Integrating Your Online Reputation Strategy into Your Dealership's Marketing Plan In the automotive industry, positive consumer reviews are...
newscast

CBT News Week in Review: December 6, 2019

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CBT News Week In Review for Friday, December 6th, 2019: ReconVelocity Brings Accountability Back to Vehicle Reconditioning at Beaver Toyota On today's show, Hugh Hathcock, owner...
Video Advertising

CBT Automotive Newscast for December 5, 2019

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Today on CBTNews.com - Thursday, December 5th, 2019: Is Your Dealership Using Video Advertising to Its Full Potential? Joining us today to discuss how dealers can...