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demo route

Pros and Cons of the Planned Demo Route

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  On today's episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the...
walk around

What to Say When Customers Say, “We Just Want to Walk...

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On today's Tip of the Day, David Lewis of David Lewis & Associates shows you how to lower your customers' defensive posture and improve...
trial closes

Are Trial Closes Right for You?

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On this week's episode of Straight Talk, David Lewis explains how trial closes can affect the customer's decision and why you should reconsider using...
customers call

Two Reasons Why Customers Call Your Dealership

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 Ever had a situation where you called a 1-800 number and didn’t like the way the call was handled? David Lewis of David Lewis...
salespeople

What Separates You from Other Salespeople?

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Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight...
appraisal

Addressing Customer Concerns Through the Appraisal Process

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On this week's episode of Straight Talk, David Lewis talks about a few different ways to handle the appraisal process as well as why...
dealership

Getting your Car Shopper in the Dealership to Buy

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 People call your dealership. Why? Well, David says for several reasons. Some of those reasons might be annoying, especially if they don’t show up....
Management

Muscle Memory Management | David Lewis

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 How is your muscle memory management? David Lewis of David Lewis & Associates shows you how constant role-playing (with MMM) will benefit your sales,...
phone-up

Why You Need to Master the Phone-Up

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 On this week's episode of Straight Talk, David Lewis tells you the number one reason why a customer will call your dealership in search...
newscast

Are You Tired of Losing Your Top Performers? Retain Staff and...

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 Today on CBTNews.com - Wednesday, August 7th, 2019: Are You Tired of Losing Your Top Performers? Retain Staff and Lower Turnover Costs With These Practices...