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win

Having the Willingness to Win

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The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...

On CBT News for March 24, 2020: David Kain, Becky Chernek,...

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  Today on CBTNews.com - Tuesday, March 24th, 2020: David Kain, Becky Chernek, & David Lewis Weigh in on Coronavirus Challenges On today's show, we speak to...
salesperson

Dealing with Competition as a Car Salesperson

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As a car salesperson, you face a lot of competition. On this week's episode of Straight Talk, David Lewis talks about dealing with that...
success

What Stops a Salesperson From Achieving Success?

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On this week's episode of Straight Talk, David Lewis talks about what it is that stops a salesperson from breaking free from the status...
Customers

Putting Yourself in the Customer’s Shoes

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Your Service department is more successful when it puts itself in the customer’s shoes. What does that mean? David explains on today's Tip of...
negotiation

Talking Too Much During the Negotiation

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 On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation...
objections

Responding to Out of Line Objections

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 On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...
rejection

Why You Shouldn’t Fear Rejection in Sales

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Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...
demo drive

Don’t Be Like Everyone Else On The Demo Drive

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The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
sales process

Elevate Your Sales Process In The Automotive Industry by Picking The...

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 One of the most important parts of the sales process in the automotive industry is picking out the perfect car. As you’re walking the...