Tag: David Lewis

David Lewis: Some customers don't like it when salespeople do this in front of them.

David Lewis: President of David Lewis and Associates, the host of Straight Talk on CBT News and a CBT Conference and Expo session speaker

On this week's episode of Straight Talk, David Lewis discusses how to deal with competition in the auto retail marketplace. Tune-in to find out...

David focuses on the demo drive and explains how to best shape that experience to inspire your customers to buy.

David Lewis: The most important part of the sales process is the customer picking out the right vehicle.  So, David suggest doing this before...

David explains why customers often come to the dealership with a combative or defensive demeanor, and what you can do to overcome it.

David Lewis: How to inspire more be-backs through the proper use of a video presentation.

David Lewis: How to become a proper Customer Liaison to help you establish a large network of lifelong buyers.