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trial closes

How to Approach Trial Closes

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Are trial closes the worst thing on the planet?  No, but David does have suggestions when thinking about using them.  Take a look.
customers call

When Customers Call

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David Lewis gives his advice on how to get a calling customer (and their vehicle) off of the phone and into your dealership.
pressure questions

Avoiding the Use of Pressure Questions

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On this week's episode of Straight Talk, join David as he goes over one of the most critical things to avoid when selling cars:...
Saturday Morning Sales Meeting

Get Fired Up and Reach Your Goals Today

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Do you know the best part about Saturday morning? It's your best chance to make a big difference in your next paycheck. Get fired...
demo drive

Remaining Silent on the Demo Drive

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Are you quiet during the demo drive?  Does it matter if you are?  David says it does matter.  Find out why keeping quiet makes...
air filter

Why You Should Keep a Cabin Air Filter at Your Desk

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On this week's Service Tip of the Week, David Lewis explains how keeping two cabin air filters (one clean, one dirty) at your desk...
cocky customers

Dealing with Cocky Customers

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David gives you permission to say something sarcastic to those arrogant and cocky customers, especially when the customer throws out an unrealistic offer.  
customers

Getting Customers Into the Dealership

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When you sell a customer some sort of package or maintenance, David says to make sure you do this one thing...in order to keep...
goals

The #1 Organization in the World

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On this week's episode of Straight Talk, David Lewis talks about the #1 organization in the world and the center of their process.
customer

Being Able to Understand the Customer

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One area that makes a service department successful is being able to understand the customer. David explains why on today's Service Tip of the...