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potential customers

Getting potential customers into your showroom

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Get the potential buyers into your showroom.  You can’t sell them a vehicle if they don’t show up.  How do you get them to...
overcoming objections

Overcoming Objections (Part 4)

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On today's episode of Straight Talk, David Lewis continues his 10 part series on overcoming objections. In part four, David presents some common responses...
objections

Overcoming Objections (Part 3)

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On this week's episode of Straight Talk, David Lewis continues his series on overcoming objections. In his third installment, David discusses why customers actually...
customer

Overcoming Objections (Part 2)

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As we know, selling cars on a commission basis is a great way to earn a living, but it often exposes us to a...
sales meetings

Why No One Pays Attention in Sales Meetings

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As all of us in the car business know, there are sales meetings and then there are “sales meetings.”  When it comes to the...
like

How to get people to like you

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What is more important than creating trust and rapport with your customers? Getting them to like you! On today’s Tip of the Day, David...
appearance

Making a Good First Impression

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When you represent a dealership, make sure you do everything you can to not offend people, especially during the first impression.  David gives you...
pre-qualifying

Pre-qualifying shoppers by brand, not budget

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  Pre-qualifying shoppers with questions about their budget is the best way to insure that you will get an untruthful answer in response. The only...
customers

How to Inspire Customers

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David discusses the importance of being unique as a salesperson and how to inspire your customers to buy from you.
sales strategy

How to go from selling 11-12 cars a month to 17-20

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The average salesperson sells about 11-12 cars a month. Whether you're hearing that stat for the first time or not, improving that stat is...