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Getting the Customer to Like You to Close the Deal

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You have a separate agenda from your potential buyers.  You want to sell a car right now. They, in the meantime, don’t even know...
overcoming objections

Overcoming Objections (Part 10)

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In the final part of his series on Overcoming Objections, David Lewis discusses the objection conversion, taking an objection you are not as good...
David Lewis

Meet David Lewis: Creating Change, Fun and Sales

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Spend an hour at a David Lewis training session and you ask the same question as all the other attendees: Where have you been? Yes,...
overcoming objections

Overcoming Objections (Part 9)

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On this week's episode of Straight Talk, David talks about the reason we do what we do to close the deal, avoid objections and...
overcoming objections

Overcoming Objections (Part 8)

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In part eight of his series on overcoming objections, David Lewis goes over step three of the DLA Objections Response Process, which is to...
sales success

David Lewis: The secret to your sales success

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If you work at a dealership, you know there can be many pieces of selling a vehicle. However, at the end of the day,...
newscast

David Lewis: The secret to your sales success | GM CFO...

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On today's CBT Newscast for Friday, October 27th, 2017: David Lewis: The secret to your sales success If you work at a dealership, you know there...
overcoming objections

Overcoming Objections (Part 7)

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In part 7 of this 10 part series on overcoming objections, David Lewis goes over the "counter-step" and other ways you can overcome objections...
objections

Overcoming Objections (Part 6)

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In part 6 of a 10-part series on overcoming objections, David teaches you how to use DLA's structured objection response process to deal with...
overcoming objections

Overcoming Objections (Part 5)

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On today's episode of Straight Talk, David Lewis continues his 10 part series on overcoming objections. In part five, David presents some common responses...