Tag: data
3 ways data analytics can help your F&I staff
As the markets start waking up from their COVID-19 slowdown, F&I departments are also trying to get back in the groove they were in...
Tips to improve your virtual showroom
On a typical day, when most people will never stop by your dealership but they'll visit your website, the importance of digital showroom curb...
Online consumer engagement showing indications of industry rebound
Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a...
What is Your Customer Data Worth?
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach...
Questions to Ask a New Agency Partner
Dealers receive dozens of calls a week from companies attempting to sell marketing services or technology to power their online strategy. Dealership managers should...
Why Dealers Need to Be More Transparent with Data, Communication, and...
Buyers have long been suspicious of auto dealers. Historically, there has been a lot of distrust here, as the perception is that prices can...
Facebook Enhances Their Already Powerful Targeting System to Help Auto Dealers...
What comes to mind when you hear of Facebook? Do you define it as just a social network? A platform for telling others about...
Got Dealer (BI) Business Intelligence?
Far too many retail dealership organizations and like-kind service businesses that I consult with sit on loads of great customer DMS data, and do...
How To Use Social Media Data For A Trend Analysis In...
Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is...
What Do I Do With All This Data?
By 2021, Market Reports Center projects that Big Data Investments in the Automotive Industry will reach $5 billion. The Market Reports Center also already...
