Tag: data
Data activation in the dealership: Using third-party platforms to boost marketing
Dealers know the importance of collecting and analyzing customer information, but many struggle to understand the complex factors influencing successful data activation. On this...
How this automotive startup is helping consumers and dealers safeguard their...
Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder, and CEO of Automotive Ventures, where I put recent automotive and...
Marketing challenges dealers can solve with a customer data platform: Key...
By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie...
Shifting Focus: Making your dealership’s data work for you
In today's rapidly evolving automotive retail industry, adapting to challenges is crucial for dealerships to stay ahead of the competition. Your dealership’s data is...
Why marketing automation and a customer data platform (CDP) are the...
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series...
Q&A with Bill Glik: Data integration streamlines critical HR reporting and...
Auto dealerships are paying close attention to talent management amidst current economic conditions. Without adequate resources, automotive retailers cannot maximize revenue and compete effectively...
Playing the long-game with CDPs and unified data — Aaron Baldwin...
On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with...
Battling fragmentation and unifying data with a CDP — Brian Pasch...
A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive...
November’s average new car prices reach a record high
When COVID struck, it disrupted the world's supply chain, resulting in a chip shortage and an all-time high in car prices. People started paying...
Data analytics in F&I – Remember, humans are behind the numbers
When dealerships use data to take a more granular look at how the different departments are performing, it can uncover a lot – positive...
