Tag: data
Harnessing big data for dealerships: analysis, techniques and tools
Data has become the driving force behind informed decision-making in retail and marketing. And this is especially so in the automotive industry. MarketWatch states,...
Why first-party data is more important than ever for your dealership...
During the recent Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick connected with Noah Lee, the Director of Product Consulting for...
The unquestioned data advantage in the dealership buy/sell equation
Changes in the dealership buy/sell landscape are ever evolving. The economy, dealership performance, geographical differences, and new bills, laws and regulations all factor into...
Digital data strategies for the future of automotive e-commerce
Digital data plays an increasingly crucial role in providing the best customer experience possible. However, with many dealerships still lacking a formal digital marketing...
Closer look | autonomous vehicles and the uncharted road of data...
The recent congressional hearing on July 26, 2023, reported in Reuters, opened new horizons in the U.S. journey towards autonomous vehicles (AVs). While the session...
California to review vehicle data collection amidst privacy concerns
California regulators are investigating data collection practices used by car manufacturers over privacy concerns.
The California Privacy Protection Agency (CPPA) on Monday announced it would...
Lotlinx expands executive team to help dealers take control of inventory...
Peterborough, N.H. (July 17, 2023) – Lotlinx, the auto industry’s leading VIN-specific data solution for inventory management, expanded its executive team to better help...
Emerging trends in digital marketing and data collection for dealers —...
Customer data and digital marketing are crucial tools for running a profitable dealership. On this episode of Inside Automotive, host Jim Fitzpatrick is joined...
Leveraging customer data platforms ahead of Google’s 2024 cookie depreciation
Today, a majority of auto dealerships find themselves at a crossroads as 2024 looms. In 1992, Netscape invented the cookie, which sparked the profitable...
Types of customer data that will help you better understand and...
Are you ready for some detective work? See, in our auto dealership universe, there’s this untapped goldmine that’s waiting for a bit of investigation—call...