Tag: CX
How Ron Marhofer Auto Family Has Continued to Thrive for 100...
Today on CBTNews.com - Monday, September 24th, 2019:
How Ron Marhofer Auto Family Has Continued to Thrive for 100 Years – Chris Marhofer, COO
After starting...
Modernizing Your Sales Experience in Order to Better Serve Your Customers...
The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day....
Common Complaints of Female Car Buyers and How to Address Them...
Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to...
Hugh Hathcock and Kalah McCoy Discuss Making The Recon Process More...
Hugh Hathcock, CEO, and Founder of Recon Velocity returns to CBT News with Kalah McCoy, Executive Vice President at Recon Velocity. Hugh tells about the...
Train Your Staff to Deliver Memorable Customer Moments with These Tips...
There are many factors that go into providing your clients with an excellent customer experience. We all know the big ones, product quality, convenience,...
The Benefits of Incorporating Insurance Shopping into the Car Buying Experience...
A criticism dealers often hear from customers is that it takes too long to buy a car. However, there are plenty of ways to...
The 3 Things Consumers Want When Shopping for a Vehicle Online...
Jim Fitzpatrick sits down with Ben Ellencweig, Partner at McKinsey & Co., on CBT News to talk about how dealerships must adapt to the...
Surprise and Delight: A Great Customer Service Concept. Or Is It?...
When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this might seem like common...
The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising...
We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key...
How to Embrace Industry Change and Adapt to the Needs of...
Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership...
