Tag: customers
How to leverage seasonal service appointments to drive better business
The coronavirus pandemic has changed many Americans’ schedules and habits, and for vehicle owners, one of the main impacts has been a significant change...
Tips to improve your virtual showroom
On a typical day, when most people will never stop by your dealership but they'll visit your website, the importance of digital showroom curb...
What are the benefits of using a service menu?
Why do restaurants have menus? Well, if you didn’t know about the Super-Mega-Epic Burger, how would you ever know to order it? Automotive service...
Vaccines and digital payments pave the way for car buyers to...
For commerce to return to normal, much is riding on the development of a vaccine and digital payments. The "How We Shop" report by...
How dealerships can use geofencing strategies to target customers
As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially...
How Dealers Can Use Fixed Ops to Maximize Customer Lifetime Value
When most people think of a dealership's automotive sales, much of the emphasis is put on cars. Nevertheless, the service and parts departments and...
Six Steps to Build a High-Converting Referral Program at Your Store
Social media, video marketing, and email newsletters may be all the rage. Nevertheless, there is a form of marketing that seems to fit the...
Rethinking Auto Retail: The Shift from Leads-Based Sales to the Transaction
In a few short months, digital retailing in automotive jumped forward about five years. The Cox Automotive Future of Digital Retailing Study reveals that...
Text Your Way to Higher Customer Satisfaction
This morning, I dropped off my 145-pound Newfoundland, Tess, to be groomed. I scheduled and paid over the phone, and then I received reminders...
Luxury Vehicle Sales Expected to Rebound from Depression
The coronavirus pandemic has not been beneficial to most industries, and this definitely includes the auto industry. According to Cox Automotive, the Kelley Blue...
