Tag: customers
New study shows consumers’ motives for dealership service, key marketing tactics
A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways...
Automotive marketing study reveals two marketing techniques that boost sales by...
There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company,...
Connected cars and OTAs: What are the pros and cons for...
Who knew we would be living in a time when cars began to act like computers? Today's cars are connected in ways that we...
Study shows that negative auto dealer ratings are on the decline—Why?
Today, it can quickly feel like company reputations either rise or fall depending on what is said about them on Yelp, Google, or any...
Tips for managing lean parts inventory
For all dealerships, the parts department is as much of a gamble as new car sales. Ordering for inventory is a necessity to ensure...
Why better listening in F&I is important to increasing PVR, CSI
Most sales gurus will tell you that the pitch matters, the right questions matter, and that the ‘consultative sale’ is critical to high performance...
Americans’ travel plans mean dealers should double down on tire sales
Airlines have capped their in-flight capacity and scheduled flights are down as much as 70%. The impeded ability to travel by air will disrupt...
More drivers back to routine as holiday season approaches
At the start of the pandemic, traffic volumes were noticeably lower nationwide with states like Florida reporting a 47.5% decrease in volume in March...
How to build a service department that customers love
Customer retention continues to be a problem for auto dealerships. Less than 1 in 3 service visits are at dealerships once a vehicle reaches...
Service department retention may start with the facility
According to NADA research, 76% of car buyers purchase a vehicle from the dealership that performs their regular maintenance. Yet despite nearly 100% of...
