Tag: customers
Aspects of an excellent customer experience
One of a dealership’s biggest challenges is tailoring its operations to fit customer needs. In January, JD Power’s Executive Vice President of Strategic Development,...
Recall repairs stand out as an opportunity for auto dealers
According to data from CARFAX, the number of vehicles on the road with open recalls declined by 5% in 2020. However, more than 53...
Car buyers advised to skip negotiating, pay sticker price during entrenched...
Chip shortages, factory shutdowns due to COVID outbreaks, and a lack of used car inventory from rental companies are all combining to create supply...
Ford CEO Jim Farley jabs Tesla for FSD testing
Tesla might have led the way with battery electric technology, but Ford isn't going to take the fight lying down. With the release of...
How to serve fleet customers while sales are down
A recent study by Cox Automotive showed that fleet sales are down 20% from 2020. With this lack of sales, your dealership needs to...
Manage customers’ F&I time expectations with 3 simple strategies
One of the most delicate balancing acts in the sales process is dealing with the amount of time it takes to actually deliver the...
National Car Care Month brings focus back around to safe driving
April is National Car Care Month, an initiative organized and funded by the Auto Care Association. The campaign is very timely this year, coinciding...
Making customer-pleasing changes to the F&I process
After spending an average of more than 14 hours researching vehicles online, the 2020 Cox Automotive Car Buyer Journey reveals that less than half...
Three strategies to maximize tire sales in 2021
After a difficult year for the auto industry, 2021 has brought renewed prospects of real recovery. Americans’ driving habits are beginning to return to...
How to influence dealership customers to return for service appointments
Prior to the COVID-19 pandemic, only 30% of customers surveyed by Cox Automotive stated that they’ve serviced their vehicles at the dealership in the...
