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Align Your FI Marketing with Consumers Wants

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Bringing Customers Back By: Glenn Pasch Fixed operations marketing seems to be a big buzzword for 2017. With sales of new vehicles seeming to plateau, the...

Who is controlling the conversation…you or the customer?

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Alan Ram: Who is controlling the conversation...you or the customer?

Tips for interacting with customers

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Mark illustrates the best methods to avoid trust traps when interacting with customers.

Adapting to Online Auto Sales at Your Dealership

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Change Is Good If You Embrace It By: Michia Rohssen, Prodigy Cars Judging by the growing trend towards online car buying, it may appear dealerships...
auto industry

It’s 7:59 A.M.: Make Sure Your Advisors are Prepared

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By: Paula Bliss It is 7:59 a.m. and the service lane opens at 8:00 a.m. The advisor rushes in, pushes the start button on the...

How to increase your F&I Profit

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Becky interviews Noel Walsh, CEO of NW&A, to discuss the flow of information between managers, dealers, and customers and other best practices to maximize...

Best Practices for a Compliant Service Department

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Let’s face it – service customers can be really hard to please sometimes. Despite the best efforts of dedicated dealership fixed-ops professionals, auto repair-related...

Best Practices for a Compliant Service Department

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https://www.cbtnews.com/best-practices-compliant-service-department-2/

The Sales to Service Handoff:

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Perfect start to a happy dealership relationship By: Rian Locadia That new car smell, the new features, showing off to your friends and coworkers. These are...

The Types of Vehicles Customers Want

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Source: CNBC