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newscast

Are you where customers are online? | Will Tesla become a...

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On today's CBT Newscast for Monday, July 3rd, 2017: Are you where customers are online? Joe talks to Andy MacLeay, Director of Digital Marketing for Dealer.com,...
inventory

Steve Finlay: Why customers like and want your inventory

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Jim Fitzpatrick sits down with Steve Finlay, Senior Editor at WardsAuto, to discuss his article Potential Lean Car Dealer Stocks Defy Customer Wants, making...
newscast

Why customers like and want your inventory | How to Take...

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On today's CBT Newscast for Thursday, June 29th, 2017: Why customers like and want your inventory - Interview with Steve Finlay Jim Fitzpatrick sits down with...
website

Why customers are leaving your website early

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Consumers are going to dealer website, but most of the time they're not staying for long. This i soften due to 'ease-of-path' issues, meaning...
newscast

Why customers are leaving your website early | Stop Limiting the...

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On today's CBT Newscast for Monday, June 19th, 2017: Why customers are leaving your website early Consumers are going to dealer website, but most of the...
engagement

How to draw more customers to your dealership

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David continues his discussion with John Malishenko, Dir of Operations with Germain Motors, about new sales techniques to draw more customers to your dealership.
customers

Getting Customers Into the Dealership

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When you sell a customer some sort of package or maintenance, David says to make sure you do this one thing...in order to keep...
online community

Building an Online Community

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Referrals. That’s the goal of developing an online community. But a vehicle dealership is vastly different from other types of businesses that have online...
customers

Stop Using This Phrase

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It’s a phrase that has hindered the auto industry for years, especially when it relates to internet customers. David explains on today's Tip of...
dealers

MIT Study: Dealers aren’t keeping up with technological advances

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In a study performed earlier this year, M.I.T.'s Age Lab revealed that the dealership employees researchers spoke with "were woefully unprepared to educate prospective...