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training

How to Perfect Your Training Techniques

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The old saying that “practice makes perfect” is often attributed to America’s second President, John Adams.  Whether or not he was the first to...
service drive

7 Specific Skills For Your Service Drive

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There are a few common skills that every Service associate can conquer that will intensely expand their relationship skills with customers. I call these...
kindness

Kill them with Kindness

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You’ve heard of killing people with kindness?  Mark suggests using this simple sales strategy that works just as good.  
car buying

Andy Medley: Why customers want total control of the car buying...

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While at the Automotive Analytics and Attribution Summit, CBT's Joe Gumm asked Andy Medley, President and Co-Founder of PERQ, when he believes car shoppers...
customers

Alex Vetter: Tech that helps customers get to know salespeople

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Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same...
e-newsletter

What to Include in Your Dealership’s E-Newsletter

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E-newsletters are simply as they state, electronic newsletters. Charitable organizations, businesses, religious bodies, clubs, and societies have all been known to use e-newsletters frequently....
customer experience

CRM Is About CEM!

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Dealerships could easily generate substantial sales and gross increases on an annual basis by improving the customer experience and satisfaction within the dealership. It’s...
phone

Getting Customers to Pick Up the Phone

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To improve your connection rate with anonymous shoppers who submit a lead on your website, Brian suggest doing this one particular thing.
consumers

CDK’s Ron Frey: All the touchpoints consumers are engaged in

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With the amount of research consumers do before they even hit your lot, why are some salespeople still trying to sell a car when...
customer retention

Building Customer Retention

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On this week's episode of the Weekly Tune-Up, Becky talks about earning a good reputation one customer at a time and staying consistent in...