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technology

Is your technology flexible and relatable to customers?

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  We always hear the phrase, "Be where the customers are." Currently, they're online when researching for a vehicle. We also hear that we should...
service department

Improving Your Customer’s Experience in the Service Drive

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Your service department is a lot like a Doctor’s office. Most of the people that come in would rather be somewhere else. A customer...
customers

Total Customer Connect’s OJ Laos: Tracking Service Repair Orders Online

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  When customers drop off their cars at your dealership for service, they often feel as if their leaving one of their children with you....
service drive value

Help Your Customers See the Value in Your Service Drive

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If you happen to be someone who grew up in the days when grocery stores gave S&H Green Stamps, Plaid Stamps or Top Value...
Facebook

Geo-Targeting Your Audience on Facebook

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Geo-targeting ads for your business can be an excellent way to maximize the effectiveness of advertising for your car dealership business, particularly when you...
service

Departure Thank You Gifts in the Service Drive

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Of all the virtues in life, gratitude could probably be considered the mother of them all. Think about it.  Gratitude is the humility to...
car buying

How to Be a 100 Percent Intelligent Dealership

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We have been hearing a lot lately about the use of Artificial Intelligence (AI) when it comes to engaging with Automotive Sales Customers. I...
customers

Getting Customers from Keyboard to Showroom (Part 3)

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  On this week's episode of the Tom Stuker Show, Tom invites Mark Gilbert, CEO of The Automotive Training Network, to discuss digital opportunities and...
effort

Influence customers through your effort

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What would cause a customer to not only choose to do business with you, but to pay a premium to do so?  According to...
customers

Bill Wittenmyer: What works best: Human connection or technology?

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There has always been a battle between what still works when it comes to the car buying process. Some say the way you greet...