Tag: customers

Whether you are categorized as a large or small dealership, a price of free always sounds good. It looks even better when you can...

The auto industry has made some big changes in the way a vehicle is advertised and sold. The consumer has so much available to...

Automotive dealers across the country have likely noticed the margin squeeze in the past few years. They may have wondered if they were alone,...

Appointments / Reservations A customer visit typically starts with the service appointment. The best performing Dealers remove the service advisor from the job of setting...

Fostering sales growth at your dealership is an ongoing endeavor. There are many strategies to increase sales and improve profits in your sales department....

In the movie “Moneyball.” Brad Pitt’s character, Billy Beane, looks at a longtime Major League Baseball scout and says, “Adapt or die.” The scout is...

National event days are a great way to drum up business, especially during the slow times between larger, more prominent holidays. One upcoming event...

“The customer’s perception is your reality.” This quote by Kate Zabriskie, author and learning and development consultant, captures the truth for every single business...

The car financing process has always been one of stress for potential car buyers. They have selected the car of their dreams, and now...

  On today's episode of F&I Today, Becky Chernek goes over how payment packing, when you disclose the initial payment to the customer that includes any...