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client objections

The difference between a ‘deal killer’ and a ‘deal pauser’ when...

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Consumers today have more options than ever before leading to many of you dealing with client objections nearly every day. But, how you respond...
customers

Doing more with less

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Profound change is often triggered by adversity. As we continue to deal with a pandemic that has reduced both staffing and inventory levels, there’s still...
loyalty marketing program

The critical missing piece to your digital sales strategy

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the most critical piece in your digital sales strategy, which...
tires

Four ways to maximize customers’ tire satisfaction

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Tire replacement is an inevitable part of life for most vehicle owners, and when the time comes, they want to purchase a set of...
employees

Best practices for hiring at your car dealership

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People are quitting their jobs, and the pandemic didn't help. But it's not necessarily about the pandemic or even low pay. In a 2019 study,...
loyalty marketing program

The benefits of using a phone call script for auto sales...

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On the latest episode of Kain and Co., host David Kain, President of Kain Automotive, talks about using a phone call script or outline when...
customer

3 ways to market your parts department

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If you're CVS, Walmart or Costco, people stop by for random things anytime you're open. And the traffic is high. But, as a dealership...
Gardner

5 ways to deliver at least one vehicle per day, each...

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Just how much are you leaving on the table in terms of vehicle delivery? Joining us today is Sean Gardner, Instructor and Sales Trainer...
geofencing

The value that geofencing marketing can bring to car dealers

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Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed...
overlanding

Going off the beaten path for truck and SUV owners could...

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Around 12 million light-duty pickup trucks are purchased every year and even more SUVs. For a majority of those units, they’re owned by private...