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pre-qualify

When Service Advisors Pre-Qualify Customers

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On this week's edition of the Weekly Tune-Up, Becky Nixon tells you why you shouldn't pre-qualify customers who are looking for advice and service...
subprime auto loans

How to Be Part of the Solution and Get Loyal, Responsible...

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Subprime auto loans have been in the headlines over the past couple of years with concern that we are headed into another credit crisis...
dealership

Six Must-Have Tools on Your Dealership Website

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No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience...
customers

Four Ways to Keep in Contact with Customers Between Purchases

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You have a customer, and they bought a car. Now what? After the transaction ends, how do you ensure that client comes back for...
JM&A

Meet The Customer Where They Shop: Solutions for Online Retailing –...

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Are you still trying to figure out how online shopping and digital retailing affect your bottom line? To help us navigate through these issues...
customer rapport

How to Instantly Build Customer Rapport

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You only get one shot at making a first impression, and when it comes to sales that impression should be one of trustworthiness. Unfortunately,...
customers

What to Do When Customers Make a Scene

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It’s impossible to predict customers' behavior. While we’d like to assume the people who enter our dealerships are on their best behavior and will...
car buying

Four Tips for Competing Against Services like Carvana

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The concepts of flexibility, instant gratification, and convenience have crept into every facet of our lives as consumers. We can buy anything online thanks...
customers

Do You Know Your Most Profitable Customers?

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Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most...
customers

Proven Techniques To Keep Customers For Life

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Regardless of what industry you’re in, losing customers is not pleasant as a business owner. It’s even worse if you lose those customers to...