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customers

Teaching Customers About Maintenance in the Information Age

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Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach new buyers about their vehicles (and the dealership’s service...
price

Customers Say “No More Haggling” When it Comes to Price

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If you talked to everyone who came into a traditional dealership and asked if they were dreading a specific aspect of the car-buying process,...
appearance

Up Your Game in Your Appearance

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Maybe you don’t have to wear a suit to work. But does your collared pullover have to be wrinkled when you greet people at...
reverse-sell

The Reverse-Sell Technique

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On this week's episode of On the Mark, Mark Tewart discusses the reverse-sell technique and gives tips on how to better interact with customers.
walk-around

Improving Your Vehicle Walk-Around Process

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On this week's episode of Straight Talk, David Lewis of David Lewis & Associates gives his best tips to inspire customers during one of...
appointments

Best Practices for Setting and Maintaining Scheduled Appointments

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Today’s consumer look to streamline all the processes they undergo. Making larger purchases, such as vehicles, is included within that. The quicker the process,...
customers

Don’t Make Your Customers Feel Uncomfortable

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 Like it when customers get in your face?  Of course not.  Then why do some salespeople crowd customers during the greeting?  It happens, but...
partnership

“Partnership” is the New Automotive Industry Buzzword

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When it comes to the future of the automotive industry, the word “partnership” is starting to enter the conversation. In the past, automakers...
the process

How The Process is the Core to Your Business

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Processes are the core tools for business. In order to become and remain successful and competitive, Dealership Service Departments must continuously improve their process....
customers

How You Should View Your Customers

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 On this week's episode of Straight Talk, David Lewis talks about how you should view your customers and how you should treat everyone you...