Tag: customers
Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...
Rock-Solid Promotional Ideas to Help You See an End-of-Year Rise in...
We are less than four months away from 2020. Depending on your perception of the New Year, this is either good or bad news....
How to Take Advantage of E-Commerce Opportunities in Auto Retail
The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...
Do Your Customers Want to Tell People About You?
Everyone has a 'why buy'Â message. However, Glenn wants to know when your customers do business with you, do you make them feel good about...
Five Critical Marketing Tactics to Get More Customers Visiting Your Service...
By 2020, the collective money that consumers will spend on aftermarket parts and services is expected to grow to $722.8 billion. One primary reason...
Four Ways to Help Consumers Move Past Anxiety During the Car...
When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...
Modernizing Your Dealership from the Top Down
It might not look quite like a Jetson's episode, but we've arrived in the future. And though we don't have flying cars on our...
Working With the Customer’s Time Constraints
On this week's episode of On the Mark, Mark Tewart explains what to do when a customer says they don't have much time and...
Winning Automotive Video Strategies
My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early...
How to Build an Authentic Brand
What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price?...
