Tag: customers

If it hasn’t happened already, a car with a plug will show up on your lot sooner rather than later. And, while it’s true...

If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology,...

Every customer has a problem. It's up to you to serve them by being their problem solver. Hear Mark's suggestions for being a problem...

Have you ever felt that the automotive industry is changing before your eyes? Things that were only a concept ten years ago are becoming...

Often what makes one dealership stand out from the others is not their product but their service. In today's world of individualized marketing, customers...

The 21st Century is shaping up to be one of great change for the auto industry. In this ever-shifting environment it seems harder than...

 People call your dealership. Why? Well, David says for several reasons. Some of those reasons might be annoying, especially if they don’t show up....

The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the...

Just like most fields, sales is an endlessly evolving industry that has seen many different methods throughout the years. Customers oftentimes seem unpredictable and...

As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along...