Tag: customers
Skip the Jargon When Selling Cars
Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...
Customer Rewards Programs: Do They Work?
The short answer is “yes.” The long answer is “yes, but...” As in, yes, customer rewards programs work, but they often aren’t working up...
Getting the Customer to Lower Their Defenses
On this week's episode of Straight Talk, David Lewis talks about how to deal with obstacles put in place by the customer and getting...
How to Fix the Critical Errors that Are Preventing Your Dealership...
Do you watch business-based reality TV shows? I love these shows not only for the excitement and entertainment, but for all the parallel messages...
Inspiring Your Customers Through Messaging
On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...
Are Buyers Liars? Ask Questions That Get Honest Answers
As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.” When I...
Addressing the Customer’s Fears
On this week's episode of On the Mark, Mark Tewart, President of Tewart Enterprises, talks about some of the major fears customers have when...
Protecting Your Customers’ Personal Information
When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...
The Three Steps to Selling
On this week's episode of On the Mark, Mark Tewart talks about defining customer beliefs, agreeing with the customer, and and merging your beliefs...
What’s Bogging Down Your Sales Process?
Most customers probably aren't ready to complete their car buying journey online, but they are trying to save time. On today's Tip of the...
