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video testimonials

Benefits of Video Testimonials

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Customer reviews make a big difference in how customers hear and think about your business. Even before COVID-19, video testimonials were gaining attention as...
customers

Creating Lifetime Customers in Post-COVID-19 Commerce

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COVID-19 forced companies and consumers to adapt rapidly to stressful circumstances. E-commerce became pivotal, and contactless service a necessity. The script for how we...
subprime

Working with Subprime Shoppers Part of the New Normal?

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The US economy will rebound, as it always does. Between today and an eventual stabilization, there are bound to be significant challenges for business...
service

How Service Kiosks Affect Fixed Ops

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Self-service kiosks have started to pop up in more dealerships. What started out as a novelty, is quickly being hurled into the mainstream, partly...
customers

Five Ways to Make Your Dealership’s Brand Irresistible to Customers

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Think about your favorite products. What is it that attracts you to them? Is it the product itself? Is it the messaging around it?...
reopening

The How, What, and Where of Guiding Your Customers Through Reopening...

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Many states are beginning to put procedures in place to either partially or fully reopen. From allowing restaurants to fill up to one-third of...
metric

Why You Need a Long Term Value Metric for Fixed Operations

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For any business, success can be measured by the increase in their profit and loss or revenue, or by their customer base continuing to...
COVID-19

Expectations for Standardized Dealership Safety After COVID-19

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While the global coronavirus pandemic has shuttered many businesses for the past couple of months, there are also changes being made to the way...
customer

Five Tools to Enhance Customer Interactions and Experiences During COVID-19

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As some states are lifting their shelter-in-place orders, many individuals are worried about carrying on as normal. A Kaiser Family Foundation poll found that...
outbound call

Unleash Your BDC to Capture Pent Up Demand

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The auto industry has suffered a big blow in the last month. NADA has revised its new light-vehicle sales from the original forecast of...