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The way a dealership might give back to their community during Memorial Day weekend is to offer massive discounts to all military personnel.

Memorial Day — How your dealership can give back to its...

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The Memorial Day holiday is just around the corner. This is the holiday in which we honor the fallen soldiers who have fought for...

Hiring Heroes: How Dealerships Can Honor Veterans Beyond Memorial Day

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Memorial Day, observed on the last Monday of May, is a time for remembering and honoring the brave men and women who have sacrificed their...
customers

Report identifies six customer journey challenges the auto industry faces

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Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as...
car buying experience

The 4 essential rules to successful selling

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses the rules that are applied to every structured process,...
dealership

How to eliminate your customers’ fears

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 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates, talks about understanding and eliminating your customers' fears...
dealership

Don’t let obstacles get in your way

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Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...
marketing

How to make the most of your car dealership’s digital marketing...

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Buyers today want to shop with the brands and the people they trust. Cox Automotive has done a lot of work around lead quality...
EVs

Twitter’s Guy Schueller shares advice for auto marketers as EVs gain...

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Trends come and trends go, so what should your team be focused on for continued success in this new year? On today's edition of...

Give every customer a truly amazing car buying experience today

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On today's Saturday Morning Sales Meeting, with auto retail expert Frank J. Lopes, find out the best ways you can show customers your value...
Schueller

How car dealers can best showcase their value on Twitter

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Virtually everyone in the automotive industry has been talking about the chip and inventory shortage and its impact. But not much talk has surrounded...