Tag: customer
Understanding the Customer’s Shopping Experience
Do you understand the customer’s shopping experience? Jonathan suggests asking customers what they have been through in the past, so your process improves.
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How to Get Your Customer to Open Up
The main focus during the in-store shopping experience should be on the customer, not the car. Jonathan Dawson shares how you can do that...
Best Practices for Evaluating Your Dealership’s Ad Spend
Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a...
Getting on Your Customer’s Wavelength
On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer...
First Pencil – What to Offer the Customer
On today's episode of Straight Talk, David Lewis talks about what you should offer the customer on the first penciling, the first real step...
Pros and Cons of Running an Overnight Repair Shop at Your...
We live in a world of instant gratification. Our time has been dreamed about for generations. Smart phones put most of the world’s knowledge...
How to Negotiate SMART!
Car dealers rely on the F&I department to run big PVR with stellar customer service. The experience in the F&I office can have a lasting...
Meeting the Customer on Their Terms
On this week's episode of F&I Today, Becky Chernek talks about how meeting the customer on their terms can improve your interview process and...
Never Leave the Customer Alone at Your Desk
On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about one of the easiest traps to fall into during...
Preparing for 2019: Remember, It’s the Boring Stuff that Sells Cars
As you and your team review your sales plans for 2019, it’s important to remember that the dealers growing market share use the same...
