Tag: customer
Producing a Quality Video for the Customer at Your Dealership
On this week's episode of Kain & Co., David Kain goes over some of the finer details of producing a quality video for your...
Why You Need a Live Chat Feature on Your Dealership’s Website
If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the...
Special Guest Kim Skaggs Discusses How to Reduce Mistakes When Registering...
On this week's episode of F&I Today, host Becky Chernek is joined by special guest Kim Skaggs, CEO of 50 State DMV. They discuss...
The Benefits of Having a Customer Education Campaign at Your Dealership
Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
Six Tips for Creating a Stellar Customer Experience on Multiple Marketing...
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot...
Five Essential Customer Experience Metrics That Will Help You Retain Buyers...
How can you tell if your customers are satisfied with the service and experience they had at your dealership? It can be tempting to...
Converting the Cash Buyer in F&I – It Could Be Easier...
There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....
The Importance of a Streamlined User Experience for Your Dealership’s Website
A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The...
The Importance of Dealership Wayfinding and Design
How does your dealership layout affect customer experience? Is the customer aware of all of the features your dealership has to offer and can...
Selling to the Customer Clearly and Concisely
On this week's episode of F&I Today, Becky Chernek talks about being clear and concise when selling to the customer and simplifying the process...
