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Customer

Shep Hyken Identifies the Customer Phases Needed to Strengthen Dealership Loyalty...

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Many businesses today can agree that placing a focal point on the customer is imperative for business success and can easily be a core...
appointment

10 Ways To Improve the Art of Appointment Setting

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Scheduling impacts every area of your service department. The challenge is that many advisors and appointment setters see the appointment process as something to...
trade-in

Use the Trade-In to Make the Sales Process Quicker and Easier

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There is a lot of talk today about speeding up the sales process. Even with all the improvements the automotive industry has seen over...
culture

Equip Your Team with a Winning Culture

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How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak...

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There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
business

What Not to Say in Sales or Business

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You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most...
customer

Pinpointing Why the Customer Is Saying No

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On this week's episode of F&I Today, Becky Chernek talks about what to do when a customer wants to stick to the base payment...
rapport

What’s Better Than Building Rapport?

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 Rapport is important with customers, but according to David Lewis, it’s difficult to get.  Find out what David believes is more important than rapport. You...
service contract

Are You Meeting Your VSC Objectives?

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I constantly get calls asking about the average service contract penetration in the United States. While it makes sense to measure your production against...
service contract

Why Purchase a Service Contract?

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We all know that the VSC as Johnny Garlich would call it, “is the engine that pulls the train.” If you learn how to...