Tag: customer

According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester...

For dealerships, January through March new and used car sales are usually at the lowest levels of the year - pandemic shutdowns notwithstanding. This...

“How do we keep ‘em coming back?” It’s a very important question for anyone working at a dealership. Customer retention is one of the most important...

In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of...

It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle...

A successful long-term service growth strategy is really just about taking care of the customer. In order to grow, you need to retain the...

For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru...

 On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in...

When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t...

Why Talk about the Road to the Sale? We (three) have been in the auto business long enough to cultivate a lot of gray hairs...