Tag: customer

It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had...

When circumstances have forced society to limit personal interaction, small yet personal touches can make a huge difference in closing a sale. These interactions...

There’s no questioning how busy service advisors are, day in and day out. As the frontline workers in after-sales service, it falls on them...

The average distance a car shopper is willing to drive to buy the right car has increased by nearly 20 miles. Ahead of the first holiday...

The traditional dealership sales model has endured for decades, but the past year has forced the auto retail industry to adapt. While digital retailing...

According to Cox Automotive, 49% of a dealership's profits come from the service department. It's clear that fixed ops have evolved into a significant profit center for car...

A buzzword in the automotive industry that seems to be losing its impact is digital retailing. Meaning different things to different people and with...

An extended in-dealership visit continues to be a pain point for car shoppers with the finance and insurance process often dominating the clock. One...

Smartphone use in the United States has increased in recent years to 81% of the total population. For those earning more than $50,000 annually,...

The automotive industry looks different today than it did a few months ago, but then again, so does everything. Just like the shuttered schools...