Tag: customer
Planting the Seed for the Service Contract
Why It’s a Mistake
Having been on both sides of the aisle as a Salesperson and F&I Manager, I have my own experiences and stories...
4 Opportunities That Create More Sales
Opportunity #1 – Bring your own business
To be successful for a long period of time you must create lead generation marketing. Lead generation equals...
Steve Stauning: How to avoid the steps to the sale that...
As a dealership, you have salespeople who know a lot about the customer's buying process and how to initiate it. Steve Stauning, author, contributor...
A Dealer’s Key to Success: Realizing Everyone is a Salesperson
The consumer buying experience has seen rapid changes in the past two decades. In years past, customers could only purchase items in a physical...
It’s Not About Volume: Make it happen with what you’ve got!
John, a seasoned F&I manager, asked the question: “When business slows down, how do I get through the lean periods?” The answer to that...
Getting the Customer to Like You to Close the Deal
You have a separate agenda from your potential buyers. You want to sell a car right now. They, in the meantime, don’t even know...
Getting Customers from Keyboard to Showroom (Part 2)
In part two of his series on getting customers from the keyboard to the showroom, Tom Stuker talks about internet leads, online traffic management,...
When the Customer says “No”
Does a no really mean "no"? Sometimes it could mean "tell me more." On today's episode of F&I Today, Becky Chernek discusses when the...
What is a Pre-Delivery Inspection?
Pre-delivery inspections (PDI) are exactly as they sound, a full inspection of a vehicle to assess its readiness for the road. With new vehicles,...
Overcoming Objections (Part 2)
As we know, selling cars on a commission basis is a great way to earn a living, but it often exposes us to a...
