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reputation

5 Ways to Boost Your Dealership’s Reputation

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The automotive marketplace is an ever-changing environment, one that’s heavily affected by a dealership’s surroundings and presence. Formerly, a dealership’s reputation was built mainly...
GM Business

Daily Newscast: A new wave of auto finance upstarts, Prioritized estimating...

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  In today’s CBT Newscast for Thursday March 23, 2017: Has Mary Barra changed the way GM does business under new administration? Mary Barra, the first female...
Joe Verde

Joe Verde: Find out why it’s important to practice your skills...

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Joe Verde: Find out why it’s important to practice your skills before getting in front of the customer.  
David Lewis

David Lewis: How to best shape that experience to inspire your...

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David focuses on the demo drive and explains how to best shape that experience to inspire your customers to buy.

David Kain: Is there too much engineering in your CRM?

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David Kain: Is there too much engineering in your CRM?  Could your team be too stressed out about using it?  David has some advice...

David Lewis: Rapport with customers is important

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David Lewis: Rapport with customers is important, but David says try this idea instead.

See how one dealer gives back, while driving more traffic

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As a 22-year owner of Genesee Valley Motors off Interstate 390 in Avon and a 17-year veteran of Chrysler before that, Dom Genova knows...

The right way to follow up a lead

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It may seem obvious, but strong body language and emphatic hand gestures mean nothing in a dealership’s follow-up sales call to a potential buyer. Whether...

How to have a successful demo ride

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David Lewis: It’s probably a great idea to be quiet during a demo drive.  David explains why.