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incentives

Boost Your Dealership Visibility With Incentives and Freebies

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In 1887, the Coca-Cola Company sent out coupons for one free drink to thousands of Americans. The result? Over 8 million free drinks were...
fixed-ops

Safeguard Growth and Profitability in Your Dealership By Focusing on Fixed-Ops...

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According to a recent report, service departments now comprise 49 percent of a dealership's gross profit. CBT Automotive Network sits down with Jim Roche,...
video sharing

Sharing Auto Repair Videos To Build Trust Between Technician And Customer

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When it comes to customer retention, servicing is one of the primary tools dealerships can use to keep customers coming back after they have...
newscast

“We’re Seeing a Turn In Customer Retention and Service Departments Are...

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On today’s CBT Newscast for Tuesday, May 8th, 2018: Automotive CX Summit Promises High-Value Experience for All Attendees Jon Munzel, the founder and President of the...
customer retention

Should we go after new customers?

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Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company...
customer retention

Being Your Customers’ Liaison

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After a couple years, customers often forget the salesperson who sold them their car unless they are reminded every few months. One way of...
customer retention

Building Customer Retention

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On this week's episode of the Weekly Tune-Up, Becky talks about earning a good reputation one customer at a time and staying consistent in...
newscast

Why dealers are an important piece of eVehicle future | Two...

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On today's CBT Newscast for Tuesday, October 3rd, 2017: William Wallace: Why dealers are an important piece of eVehicle future When customers have issues with their...
customer retention

Two Service Department Metrics You Need – But Probably Don’t Have

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Managing a service department by looking only at your monthly financial reports can be like driving a car with your eyes closed. You don’t...
newscast

Speaker and Author Rob Shallenberger on engaging your employees | Driving...

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On today's CBT Newscast for Monday, September 4th, 2017: Speaker and Author Rob Shallenberger on engaging your employees Did you know that on average, 2 out...