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one-price selling

The biggest advantage for dealers who use one-price selling – Mark...

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As dealers continue to navigate the COVID-19 pandemic and digital retailing, more are finding than an easy, frictionless experience for the consumer is...
web traffic

Tips to turn high-intent web traffic into sales

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Your automated marketing plan with SEO, geo-fencing, paid ads, and customer retention drives thousands of high-intent web traffic to fill out forms and provide...
auto industry

CBT Automotive Newscast: August 14, 2020

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Today's Featured Interview: Prime Automotive CEO Todd Skelton on How Business Has Changed in the Last 6 Months Prime Automotive Group was growing tremendously before the...
customers

Tips for Retaining Customers Amid the COVID-19 Pandemic

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There is no doubt in anyone’s mind that the COVID-19 pandemic has greatly impacted businesses and consumers in a way most people would have...
service

Bill Springer on What Consumers Value Most in the Service Department

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DriveSure surveyed nearly 2,000 vehicle owners to find out what it takes to retain their service business at car dealerships and Bill Springer, President...
Subaru

Subaru Tops J.D. Power Automotive Brand Loyalty Study Again

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For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru...
customer

The Most Profitable Business Strategy Is Your Current Customer Base!

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Almost Every Dealer, CEO, President VP of Sales and Manager that I speak to these days in the automotive dealership business constantly emphasizes building...
service appointment

How to Maximize the Service Appointment Process and Retain More Customers

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On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss how...
ads

Is Your Marketing Budget Ballooning? Here are Four Ways to Cut...

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It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads and billboards did the...
customer retention

Customer Retention: They Have to Like You

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From dealership standpoint, customer retention for the long term is totally dependent on personal relationships with your staff. The question “Would you take your car...