Tag: customer retention
When dealers and partners match talent and tech, consumer experience shines
Personalization is at the core of the way we shop for and purchase everything these days. From groceries to cars, consumers want a fast,...
How should car dealers market their service department?
On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets...
Is your dealership leaving money on the table in the F&I...
On the latest episode of Straight to the Point, host Frank J. Lopes is joined by Adam Marburger, President of Ascent Dealer Services. Marburger is...
F&I’s three-tier approach: Serve, Connect, Sell
We make things way too difficult in the F&I office. We often forget that people buy from people that they like and trust. We...
How to get customers to come back for the first service
It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had...
Tips to increase consumer enthusiasm in the service department
The stark reality for dealerships remains that keeping customers loyal is difficult. After five years of ownership less than one in three-vehicle owners continues...
Five tips to improve customer retention in the service drive
We all know that locating new customers is more expensive than keeping the ones you have. Studies say it can be five times more costly...
Is there a case for remote vehicle servicing?
According to the 2020 NADA Data Financial Profile, dealers commonly expect around three of every ten dollars of net profit to be generated by...
Why this Chevrolet salesman says he hasn’t reached his full potential...
On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Zeyad “Z” Altuama, sales and leasing consultant at Ferman...
Should auto dealers focus more on customer retention or customer acquisition?
On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Aaron Sheeks, President of The Autominer. Sheeks’s company...
