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CRM

5 CRM missed opportunities dealers can fix today

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Customer-relationship management software helps you do all sorts of things, such as targeted marketing, lead nurturing, tracking employee performance and maintaining customer relationships after...
Matt Easton referrals

The simple 2-step process for more high-quality referrals

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Word-of-mouth marketing is a powerful tool that can reach many potential consumers. So, what strategy are you using to get referrals for your business?...

How to completely crush your sales goals this year – Matt...

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On the heels of an unpredictable, yet robust and profitable year for many, car dealers are starting to incorporate unique strategies to close more...
loyalty marketing program

Why your dealership needs a loyalty marketing program

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about the strategy your dealership desperately needs, which is a...
Cooper

Lexus dealer Peter Cooper on the future of OEM ad associations

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Many dealers have dialed back their marketing efforts as we continue to deal with shortages and high profits in the industry. On today’s show,...

How Your Service Advisors Can Build Better Relationships and Gain Customer...

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CBT News' own Jim Fitzpatrick had the opportunity to speak with Sally Whitesell, Founder and CEO of SW Service Solutions, to talk about some...
employees

Keeping Great Employees Engaged

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For any company, losing employees you like can be hard to deal with in and of itself, but losing those who are high producers...
loyalty

Are you winning the loyalty battle?

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It's a competitive market out there... One that we haven't seen in a long time. That means the loyalty aspect of the car buying...
customer relationships

Four Ways To Build Lasting Customer Relationships

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Entrepreneurs can be a bit like Casanova: always romancing new customers, and sometimes going to complicated and intricate lengths to draw them in. But...
newscast

Should there be concern over subprime loans? | Four Ways To...

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On today's CBT Newscast for Monday, June 5th, 2017: Should there be concern over subprime loans? Scott Adams, President of Adams Automotive Group in Kansas City,...