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driving assistance

CBT Automotive Newscast: August 11, 2020

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Today's Featured Interview: CA Dealer Hilary Haron on Facing Inventory Concerns and Encouraging Women to Work in Automotive Recently, women have made progress towards gaining better...
loyalty

Keep Them Coming Back: 5 Ways to Build Customer Loyalty

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Customer loyalty is the foundation for any successful sales and marketing strategy at your dealership. The Pareto Principle, a widely cited stat, confirms this...
loyal customers

How to Maintain a Close Relationship with Loyal Customers

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In today's Tip of the Day, David Kain gives you some tips on how to maintain a close relationship with loyal customers. VIDEO TRANSCRIPT: Hello. I'm...
positive customer experience

A Customer-Centric Approach to Customer Loyalty

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We know the internet has changed us all. In fact, many professionals in the auto industry believe that vehicle consumers in the future –...
design

What Your Building Design Says About Your Dealership – Nicholas Berndt,...

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The design and layout of your dealership is more important than you might think. It should facilitate exceptional customer service and efficiency, from the...
incentives

Boost Your Dealership Visibility With Incentives and Freebies

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In 1887, the Coca-Cola Company sent out coupons for one free drink to thousands of Americans. The result? Over 8 million free drinks were...
return

3 Reasons Why Your Service Department Needs More Return Customers

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Any business owner understands the importance of customer retention and creating a loyal client base, however, many dealerships struggle with this practice in their...

How Your Service Advisors Can Build Better Relationships and Gain Customer...

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CBT News' own Jim Fitzpatrick had the opportunity to speak with Sally Whitesell, Founder and CEO of SW Service Solutions, to talk about some...
retention

Driving Customer Retention to Your Dealership

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Customer loyalty does not necessarily translate into repeat business for your auto dealership. OEMs and dealers spend millions of dollars seeking to convert consumers...
newscast

Millennials, Mobile, and Marketing | Fixing Fixed Operations | Secrets you...

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On today's CBT Newscast for Monday, August 7th, 2017: Millennials, Mobile, and Marketing When it comes to the "Three M's," the auto retail future certainly looks...