Tag: customer loyalty
The 4 essential rules to successful selling
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses the rules that are applied to every structured process,...
8 strategies for winning over out-of-warranty service customers
While the average passenger vehicle on the road in the U.S. today is increasing in age – hitting more than 12 years old in...
Remarketing and retargeting your online parts customers
Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are...
Where to focus the online journey for pickup truck buyers
Trucks are one of the most profitable and desirable segments in recent years, and their popularity has continued to attract a more diverse set...
Why your dealership needs a loyalty marketing program
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about the strategy your dealership desperately needs, which is a...
10 things that can harm your relationships with customers
I'll Be Back: How to Get Customers to Come Back Again & Again is out now! In the latest book from Shep Hyken, he...
Why car dealers need to focus on increasing customer loyalty today
Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped...
How long will car dealers feel the effects of the inventory...
On today’s show, we’re pleased to welcome Jessica Caldwell, Edmunds' Executive Director of Industry Insights, to give us an update on automotive industry sales and...
Doing more with less
Profound change is often triggered by adversity.
As we continue to deal with a pandemic that has reduced both staffing and inventory levels, there’s still...
Best strategies to develop your car dealership’s service business
In 2020, new car dealerships reported $111 billion in revenue through service and parts alone. If you are focused on growing the service side...
