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inventory

The importance of utilizing marketing as a communication tool during inventory...

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Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This...
customer lifetime value

Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime...

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The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and...