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As many buyers begin their vehicle search online, a dealer’s website is the prime place to begin building a seamless customer experience.

From online to in-store: creating a seamless dealership customer experience

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Rapid digitalization during the pandemic has made a lasting impact on the way customers shop for vehicles. According to S&P Global Mobility's latest Vehicle Buyer...
To build trust and uphold ethical standards, automotive sales professionals should focus on these three vital elements.

Accelerating trust: How ethics can drive success in auto sales

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The automotive industry has long suffered from a lack of trust due to perceptions of dishonesty and aggressive sales tactics. In order to foster...
By strategically building their own service-to-sales pipeline, dealers of all sizes and OEMs can fuel their service drive’s profitability

How to adapt your dealership to navigate the service-to-sales evolution

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The service department has always proven to be a major driver of profitability for dealers of every size. Even so, current market dynamics are increasingly...
On today's Inside Automotive, we're joined by Shep Hyken explores how dealerships can elevate their customer experience using AI

Leveraging AI as an asset in the dealership rather than being...

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Artificial Intelligence is changing how some companies conduct business, especially in customer service. It may already replace roles in some industries, but is that...
Car shopping doesn't have to be stressful. With the right approach, you can help turn it into a fun, engaging, and empowering experience.

How to make car shopping more fun for your customers

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Car shopping should be e­njoyable, not intimidating. As a dealership owne­r, your job goes be­yond simply selling a car. It includes providing helpful advice­...
When it comes to engaging with your customers, every interaction should be considered an opportunity to showcase your brand.

4 ways dealers and automakers can support customers and drive loyalty

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In the past three years, nearly every industry has experienced a dramatic shift in consumer expectations. The auto industry is no exception, with services...
Dave Thomas Ease of purchase

It’s getting easier to buy cars, here’s why — Dave Thomas...

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According to ease of purchase research conducted by CDK Global, 85% of last month's car buyers felt the process was easy, the highest score...
Mature salesman delivering an excellent customer experience to a man and woman in car dealership showroom.

5 unique customer experience best practices to try this year

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Customer experience is the number one brand differentiator. It is the holistic perception of customers and their interactions with an organization and its products and services...

How to lead successfully during times of volatility, uncertainty, complexity, and...

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As many of us have experienced the VUCA—volatility, uncertainty, complexity, and ambiguity—that business can bring, it's critical to understand how to lead in these...

Adapting to change: Being female-friendly in the service department

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Being female-friendly is a necessity these days in all industries, including automotive, because the American woman is one of the most powerful economic forces...