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experience

Change the Experience, Change the Results

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What Do You Expect when You Book a Hotel Room? Exactly! The studies are clear: According to DrivingSales, 99 percent of buyers expect a hassle...
service drive

Service Drive: Are you Talking in Terms the Customer Understands?

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If you have ever been on a computer support call with someone who is totally immersed in the world of technology and is speaking...
Mark O'Neil

Mark O’Neil’s In-Store “Emotional Roller Coaster”

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The car buying process can be pretty fun. It's like going to an amusement park and riding a roller coaster with all the ups...
body language

Sales Tips from Body Language Expert Dr. Jack Brown (Part 2)

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On Today's Episode of On the Mark, Mark welcomes Dr. Jack Brown to the show. Dr. Brown is a leading authority and expert on...
customer experience

Six Ways to Create a Memorable Customer Experience

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Little details that customers notice, and that makes them feel good about not only making the purchase, but making the purchase from you, is...
digital marketing

Digital Marketing Best Practices | 6 Ways to Create a Memorable...

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On today's CBT Newscast for Tuesday, May 23, 2017: Digital Marketing Best Practices with Google's James Reutershan Fitzpatrick sits down with James Reutershan, Strategy Development Manager...
Steve Hall

Why Valuing Every Stakeholder Impacts Your Dealership – Steve Hall, Automotive...

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Stakeholders in a company aren't just those who invest in the stock of the brand you sell, but it's also those who invest in...
customer rapport

Creating Customer Rapport

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You don’t have to be BFFs, but They Must Like You All of us who truly want to serve our customers are looking for ways...

Sales Tips from Body Language Expert Dr. Jack Brown

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On Today's Episode of On the Mark, Mark welcomes Dr. Jack Brown to the show. Dr. Brown is a leading authority and expert on...
Heather MacPherson

2 Digital Platforms that are Transforming the Dealership Workplace – Interview...

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  CBT's Jim Fitzpatrick sat down with Heather MacPherson, President of The Minery, to discuss how her company is transforming the dealership workplace with their...