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virtual reality

A Virtual (Reality) Showroom: The Car Buyer’s Experience Explored

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It’s not just for play anymore. Virtual reality has become mainstream in the electronics market, primarily with smartphone compatible VR headsets. In 2016, 6.3...
customer nights

Are customer nights beneficial?

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To have a true customer buying experience, some dealerships believe if everyone was happy during the process, it was a win-win. Other dealerships think...
fixed ops

15 Tips to Improve your Fixed Ops

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Joe Gumm spoke to Jody Devere, CEO of AskPatty.com, about the customer experience in your service drive as well as what inspired her to write "15 Ways to Communicate Better...
texting

Is your dealership compliant with texting customers?

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AdvantageTec has all the proper DMS integration and texting solutions required for your staff to abide to the rules discussed below. We present you advantage txt:...
customer experience

Exclusivity in the car-buying process

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What are three things you do for your customers...no one else does? Jonathan says you’re providing exclusivity to the car buying experience and customers...
survey

The Right Way to Ask for the Survey

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At one time, a car sale was complete the moment the taillights faded into the distance. Today, the sales experience goes much further than...

Improve CX and Create a Competitive Advantage – Scott Miller, Automotive...

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In this interview with Scott Miller CEO of Vision Critical, Joe discusses Scott's upcoming session at the 2017 Automotive CX Summit entitled “The Authenticity Challenge:...
customer relationships

Four Ways To Build Lasting Customer Relationships

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Entrepreneurs can be a bit like Casanova: always romancing new customers, and sometimes going to complicated and intricate lengths to draw them in. But...
experience

Change the Experience, Change the Results

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What Do You Expect when You Book a Hotel Room? Exactly! The studies are clear: According to DrivingSales, 99 percent of buyers expect a hassle...
service drive

Service Drive: Are you Talking in Terms the Customer Understands?

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If you have ever been on a computer support call with someone who is totally immersed in the world of technology and is speaking...