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overcoming objections

Overcoming Objections (Part 4)

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On today's episode of Straight Talk, David Lewis continues his 10 part series on overcoming objections. In part four, David presents some common responses...
BDC

Improving your BDC and Customer Experience

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On this week's episode of Kain & Co., David sits down with Katie Wagner, of Johnson Motors, to discuss how dealers can improve their BDC...
dog-friendly

Why A Dog-Friendly Dealership Design Is Moneywise

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Saturday is National Dog Day. You might wonder how that makes any sort of difference to your dealership, especially if you aren’t a dog...
customers

How to Inspire Customers

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David discusses the importance of being unique as a salesperson and how to inspire your customers to buy from you.
customer loyalty

Secrets you should share to delight customers and win their loyalty

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The year was 2008 and all kinds of businesses were sinking in the quicksand of the Great Recession. When that economic hell broke loose,...
service

Pros and Cons of Keeping Your Service Department Open 7 Days...

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Much of what we accomplish in life is determined by what we think is possible. If we think something is possible then we feel...
marketing

Personalized Messages Hit the Targets

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It is a common misconception among dealers that once a customer has purchased a vehicle, they will remain a loyal customer for the rest...
On the Mark

How to get Customers to Show Up

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On this week's episode of On the Mark, Mark answers a question from Eddie Wallace of Keith White Ford-Lincoln in McComb, MS about getting...
Opportunities in Transparent Dealers

Chip Perry: Transparent dealers produce more opportunities

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In a recent poll, consumers revealed that, along with politicians, car dealers are among the least trusted people in their daily lives. While some...
Longevity of Customer Vehicles

Improve Your Bottom Line by Improving the Longevity of Your Customer’s...

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A recent study conducted by Ziebart International Corporation, to better understand consumer’s purchase habits within the Detailing and Auto Protection markets, found consumer’s number...