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online reviews

Your 2018 Plan to Conquer Online Reviews

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Gone are the days where people used to rely on a business to provide them with true and accurate information. Now, online reviews are...
newscast

The Personalized Customer Buying Experience in 2018 | 8 Steps to...

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On today's CBT Newscast for Tuesday, December 26th, 2017: The Personalized Customer Buying Experience in 2018 Joe Gumm speaks with David Kain the Host of Kain...
auto retail

The Personalized Customer Buying Experience in 2018

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Joe Gumm speaks with David Kain the Host of Kain & Co. about the personalized customer experience and changes to come in 2018 in...
automotive technicians

A Technician Shortage Affects You More than You Imagine

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Now, more than ever, it’s challenging to recruit automotive technicians. The position isn’t sexy enough to draw attention from high school graduates, and technical...
customer experience

How to Map the Customer Experience at your Dealership

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With the increasing number of transactions happening online every day, it’s becoming easier for companies to quantify their customer’s shopping experience. Customers are more...
customers

Alex Vetter: Tech that helps customers get to know salespeople

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Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same...
millennials

Dealing with the Unique Qualities of Millennials in the Workplace

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Whether you realize it or not, you are probably already dealing with millennials in your workplace. Millennials (also known as Generation Y) are the...
dealership service

Securing The Sale: Five Ways Dealers Can Keep Customers Coming Back

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Understanding Why We Buy Why do we buy the things we do? How do we decide to purchase items as small as a pen to...
customer experience

CRM Is About CEM!

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Dealerships could easily generate substantial sales and gross increases on an annual basis by improving the customer experience and satisfaction within the dealership. It’s...

How to Give Millennials the Best Dealership Experience

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Who Are Millennials? This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious,...