Tag: customer experience
In-house vs external BDC: How and why to make a switch
For a dealership, follow-up with customers is absolutely crucial. Some customers will choose which dealership to shop at based on interactions with salespeople over...
Why tailoring the customer experience is key to dealership success —...
One of the biggest trends taking root throughout the retail automotive industry is prioritizing and enhancing the customer experience. For so long, price was...
How CDK Global is enhancing online to in-store modern retail experiences...
Earlier this year, CDK Global released its Friction Point Study, which surveyed both shoppers and dealers to determine what points in the car buying...
Where does generative AI fit into dealership operations?
Artificial Intelligence (AI) has been revolutionizing different industries, and the dealership sector is not immune to its impact. Generative AI, a specific type of...
How AI can improve your car dealership’s customer experience strategy
Artificial intelligence is on the horizon and can be useful to car dealerships in many ways. While the speed and automation of artificial intelligence...
Leveraging mobile apps for improved customer engagement in dealerships
On any given day in your dealership, a mechanic will grapple with diagnosing a perplexing issue in a customer’s vehicle. A tool that swiftly...
Four strategies for creating lifetime customers at the dealership
Of new car buyers, it remains true that roughly 70% defect within the first three years of ownership. For used car buyers, it’s even...
From online to in-store: creating a seamless dealership customer experience
Rapid digitalization during the pandemic has made a lasting impact on the way customers shop for vehicles.
According to S&P Global Mobility's latest Vehicle Buyer...
Accelerating trust: How ethics can drive success in auto sales
The automotive industry has long suffered from a lack of trust due to perceptions of dishonesty and aggressive sales tactics. In order to foster...
How to adapt your dealership to navigate the service-to-sales evolution
The service department has always proven to be a major driver of profitability for dealers of every size.
Even so, current market dynamics are increasingly...
