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personal

Why Automotive Needs to Get More Personal

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The best salespeople in any industry have something in common: They get to know you first. They don’t ask you, “What are you interested...
customer complaints

How to Avoid 5 Common Customer Complaints

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No one’s perfect. No matter how well you run your dealership, there likely will be some customer complaints. That said, just because you’re bound...
customer experience

Mapping Your Online Customer Experience

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In the current competitive auto market, having an online presence is a must. Before they even set foot in your door, chances are the...
employees

Should Your Website Have a “Meet Our Employees” Page?

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Today, having a strong social media and internet presence is a must for all companies, dealerships included. However, though we know that these elements...
patient

Why A Dealership Employee Needs To Be Patient, Not Complacent

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As humans, our mind is always seeking an outlet for something that gives us purpose, something to believe in. If we feel passionate about...
test drive

Six Ways to Use the Test Drive to Secure a Sale

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So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process....
customer service

8 Customer Service Experiences That Could Improve Dealership Sales

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Contrary to popular belief, even in these modern time, many individuals still want to purchase their vehicles in the showroom. According to a recent...
Experience

How Your Customer Experience Directly Effects Your Bottom-Line – Mike Wittenstein,...

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Mike Wittenstein, Owner of StoryMiners, a customer experience design agency, joins us in the CBT Automotive studio to talk about the importance of customer...
dealerships

Dealerships are Bridging the Gap between the Future and the Now

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The auto industry has always been at the forefront of technological advancement. This has never been truer than at the current time. Self-driving cars,...
f&i process

Enhancing the Customer Experience: Five Ways to Speed Up the F&I...

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According to a 2016 Car Buyer Experience Survey, buyers were least satisfied with the long purchasing process. Interactions with the F&I department came in...