Tag: customer experience
One-Line ROs
A few Fridays ago at the dealership I was visiting, we had a meeting and discussed some important metrics surrounding increasing sales. The topic...
Voicemail: Say It Twice
When leaving a voicemail, David Kain suggests saying your name, phone number, and the name of your dealership two times to make it easier...
Consistent Repair Updates Make for a Better Customer Experience
Generally speaking, customers don’t like visiting an auto repair facility. At best it means taking time out of a busy day for routine maintenance,...
Setting the Tone for a Great Day
On this week's episode of On the Mark, Mark Tewart talks about how setting the tone with the way that you greet people can make...
How to Become More Customer Centric at Your Dealership – Jim...
The quality of your customer’s overall experience in the service department can have lasting consequences on your dealership; good or bad. In anticipation for...
The Chick-fil-A of Car Dealers
It’s no secret that the dealership model is under attack in America. From subscription alternatives that could bypass traditional dealers to startups like Carvana...
The Power of “Starting with Why,”: Four Ways to Strengthen Customer...
Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated...
What Dealers Should Expect as OEM’s Shift Toward Electric
There is a perception in the media that dealerships do not like to sell Electric Vehicles (EV). In candid conversation, dealers would likely not...
What Your Building Design Says About Your Dealership – Nicholas Berndt,...
The design and layout of your dealership is more important than you might think. It should facilitate exceptional customer service and efficiency, from the...
WardsAuto’s Steve Finlay on Today’s F&I Process
In recent years, new technology has been re-defining the F&I office. How are you adapting to these changes in your dealership? In today’s segment,...
