Tag: customer experience
How to Build an Authentic Brand
What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price?...
How to Embrace Industry Change and Adapt to the Needs of...
Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership...
Customer Trends: 5 Takeaways from the 2019 Cox Automotive Car Buyer...
When a customer walks into your showroom, what are they looking for? What do they expect as far as their customer experience, and how...
Four Lessons Auto Retail Can Take Away from Other Industries
The automotive industry has evolved in ways we never would have thought possible even a decade ago. From the emergence of autonomous vehicles to...
Five Ways Social Media Can Help You Enhance the Customer Experience
Typically, when we discuss the impact of social media, the discussion quickly turns to marketing and branding. While this is the primary purpose for...
The Future of Vehicle Shopping at the Push of a Button...
From the risk of U.S. imposed tariffs, to a shortage of service technicians, the retail auto industry is confronting several obstacles. However, May sales...
How Dealers Can Avoid the Friction Caused by Penny Perfect Payments...
Pete MacInnis, Founder, and CEO of eLend Solutions returns to CBT News to discuss more topics on digital retailing and the disconnect that dealers often...
How Angela Krause Family Ford Improved Their Customer Experience and Enhanced...
In this segment, CBT's Jim Fitzpatrick sits down with Darin Wade, dealer partner, and GM at Angela Krause Family Ford. The pair discuss consumer...
How These 3 Former Automotive Managers Joined Forces to Offer a...
CBT News sits down with Brandon Medford, Dave Obaseki, and Eric Whitehead, founders of PTG365. These men have dedicated their company to making the...
Avoid These Digital Retailing Mishaps to Improve Your Dealership’s Customer Experience...
CBT News sat down with Pete MacInnis, Founder, and CEO of eLEND Solutions to discuss how using basic payment estimator or calculator tools can...
